Lisa strength lies in leveraging her sales, marketing, and operations expertise to understand revenue opportunities and quickly uncover gaps in performance, people, and technology. She has successfully improved brand positioning and customer messaging across digital and traditional platforms, driving increased profitability and top line revenue by 300%. She has in-depth experience in B2C and B2B companies including industries such as hospitality, legal services, consumer packaged goods, and manufacturing. With thoughtful integration of product innovation, digital transformation, go-to-market strategies, design, and targeted messaging, Lisa improves marketing performance and moves brands forward. She creates emotional customer experiences by bringing operations and storytelling together and then optimizes the customer journey for long-term growth.