Transform Your Marketing Function into a Growth Engine℠

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Our Proven Marketing Transformation Approach

Customized for Each Law Firm

Our approach has been implemented across a variety of law firms and has been proven to accelerate and sustain growth through the creation of a custom-built marketing strategy for each law firm. As expert law firm fractional CMOs, we become part of your management team leading your marketing function through a complete transformation. This approach creates a custom transformational process for each law firm resulting in a performance marketing function that accelerates and sustains growth for your law firm. No two law firm marketing transformations look the same.

This is not just a tactic or an idea. Our custom approach has been proven time and again to create sustainable growth for law firms.

  • 1 – Assessment & Audit: In this phase, we build a deep understanding of your existing and potential clients and their journey, and assess your current processes, technology, and marketing executions. We complete a competitive analysis, work to understand the strengths and opportunities of your firm, and help you build a growth strategy.
  • 2 – Strategy Development: In this phase, we define your ideal target clients, build a more powerful brand positioning and value proposition, develop your customized marketing strategy, and create a budget and lead forecast.
  • 3 – Initiatives and Tactics: In this phase, our team creates the aligned tactical plan, begins the build and execution of all marketing initiatives, develops your marketing technology stack, designs and implements the structure of the internal/external teams, and begins testing.
  • 4 - Assess & Optimize: Once the entire marketing engine is running, data are used to assess the success of the marketing plan and changes are made to continuously optimize performance.

Marketing Transformation Flywheel

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We Become Part of Your Management Team

We are not consultants, nor are we an agency. Our expert law firm fractional CMOs work as part of your management team to grow your law firm. We have moved a large number of law firms onto a path of measurable growth through innovative marketing practices that generate high-quality leads.

Contact us today to talk about your current marketing situation. Together, let’s assess whether our services could ultimately help convert prospects into clients so that you can meet your growth goals.

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